14. März 2018 um 19:30 #7069529
Registriert seit: 14.03.2018
Ich studiere Soziologie und schreibe zur Zeit meine Diplomarbeit über das Thema Heavy Metal. Ich bin selbst Fan einiger Metalbands, aber vor allem fasziniert mich das Thema allgemein, die Musik und alles was noch dazugehört. Aus diesem Grund wollte ich es auch unbedingt zum Thema meiner Diplomarbeit machen.
Nun zu euch! Teil meiner Arbeit soll eine Internetbefragung sein und da bin ich auf eure Hilfe angewiesen! Ihr würdet mir sehr helfen, wenn ihr die folgenden Fragen zum Anlass nehmen würdet einfach ganz frei drauf los zu schreiben und eure ganz persönliche Metalgeschichte mit mir zu teilen.
Folgende Fragen sollen euch als Anstoß dienen:
Denke einmal zurück an die Zeit als der Heavy Metal in dein Leben trat. Wie ist es dazu gekommen, dass du zum Metalfan wurdest (warum gerade Metal)?
Von besonderem Interesse ist dabei, wie die Musik seitdem dein Leben/ deinen Alltag beeinflusst/ verändert hat?
Welche Bedeutung hat Metal für dich (im Vergleich zu anderen Bereichen deines Lebens), welche speziellen Situationen verbindest du damit und kannst du dir ein Leben ohne Metal überhaupt noch vorstellen?
Also einfach drauf losgeschrieben, je mehr desto besser!
Vielen Dank schon mal im Voraus!
Zum Schluss möchte ich dich noch um folgende Angaben bitten:
(diese Angaben sind natürlich freiwillig, würden mir aber sehr weiter helfen)
seit wann hörst du Metal?
welche Genres bevorzugst du?
Welche sind deine 5 Lieblingsbands/ -alben?
Beschreibe Metal in 3 Worten!
--Highlights von metal-hammer.de4. April 2018 um 9:29 #7069621
Registriert seit: 14.03.2018
There is A significant effort being made to set up the toilet tissue market in the united kingdom. Mike Dennis accounts that both Jeyes and Scott are starting heavyweight campaigns to market the Hakle and Andrex Moist brands.
THE LAUNCH by Scott of its Andrex Moist toilet tissue manufacturer has sparked significant action in what’s been an underdeveloped market industry.
Industry estimates put the value of this UK moist toilet tissue marketplace at only [Pounds]4m at 1991 and nonetheless Andrex Moist has been encouraged by a 2m [Pounds] launch programme, even whereas Jeyes is rolling out a lm [Pounds] TV marketing campaign during the upcoming few months.
The AGB Superpanel provides the six-month home penetration of moist toilet tissue in just 2.1 percent but equally Jeyes and Scott see that growing at very much the exact same way in which the marketplace has grown in other European nations – Click here.
Northern Europe contributes the moist toilet tissue market, with Germany the biggest single marketplace value 14m [Pounds]. There it’s growing at 21 percent annually with 12 percent of customers utilizing moist toilet tissues daily.
„It’s absolutely crucial for Andrex Moist to set itself as a regular solution,“ says brand manager Fiona George. „We might have put it at a clinical manner but this could have put off people.“
The wet toilet tissue market originated in Germany approximately 12 decades back, but it took off at the united kingdom just in 1988 when Jeyes took on the supply of Hakle Moists. At this time, there are 3 brands available on the current market, which is growing at approximately 15% annually – Hakle, Andrex Moist and Freshtex. Until the April launch of this Andrex brand, Hakle had an 80 percent-plus share of this marketplace.
Jeyes anticipates the market will see „explosive growth“ over the next two or three decades. „With fresh entrances like Andrex, the increase of the marketplace can be further accelerated,“ the firm states.
Ms George claims the significant retailers are expected to go into the industry with their own-label brands in a few years after the market has gotten more mature.
Scott anticipates that the household penetration to achieve 10% over five decades and that is going to provide a market value of about 35m [Pounds] roughly 5 percent of their toilet tissue industry.
Moist toilet tissues aren’t viewed as a substitute for normal bathroom paper but are made to be utilized after bathroom tissue – or, as Scott describes it, following „longer visits“ to the loo!
Scott looks in the ointment market as a good illustration of what may happen into the moist toilet tissue industry. Mouthwashes have become a 50m [Pounds]-and class by addressing the rising consumer interest in private care and the organization’s research and expertise across the world – especially in the united states using its Scott Sofkins new – reveals there’s an equal interest in moist bathroom tissue.
The Andrex Moist is a sterile tissue and Fiona George says its advantages comprise its „freshness and optimism“ allure. „We are extremely eager to push its own freshness charm in addition to the Andrex brand,“ she states. The basesheet is created in the united states and the wipes are made from non-chlorine gas bleached pulp, that is based on Scott’s ecological policy.
Much like Jeyes, Scott would like to see its own brand positioned from the bathroom tissue shelving in-store instead of one of the makeup or at the drugstore.
„Recall, moist toilet tissues are another cost to Wash Best Flushing toilet medium rolls, not a replacement,“ Jeyes states.
The target market is largely all girls since they are the significant buyers of the majority of household and hygiene solutions. „But,“ states Jeyes, „moist cells are getting a considerable quantity of use by men and women are, clearly, very beneficial to be used on kids.“
Scott sees Andrex Moist since the newest invention in the high-growth pre-moistened wipe class and follows the achievement of its infant wipe manufacturer pioneer, Baby Fresh, that helped develop the baby wipe marketplace from 8.7m [Pounds] from 1985 into 40.3m [Pounds] in 1991.
Andrex Moist was established at a 40-sheet bathtub in addition to a resealable eight-sheet travel package and Scott is predicted to present a refillable pack, but just after the business is now established with customers. The Andrex Moist bathtub will retail for approximately 1.69 [Pounds], in comparison to 1.99 [Pounds] for the Hakle 70-sheet bath tub.
Both firms are trying their very best to get the message to customers, spending 3m [Pounds] involving them in a marketplace value just [Pounds]4m this past year.
The principal campaign by Jeyes is about on television advertisements. This endeavor has been backed up by trial incentives in supermarkets and other retail outlets for your Hakle brand.
Consumer trial will be the most important route for Andrex Moist using a significant sampling effort sending eight-wipe packs to 3 million families. A free trial user offer will run in women’s magazines alongside a cross hyperlink trial advertising with Andrex toilet tissue at major supermarkets link Facebook.
There’ll also be a customer media effort with an educational theme in women’s magazines in June and July and then later in the year.
Fiona George says all this action would help to construct the class by informing and educating the customer about the product benefits of moist toilet tissues. She states other manufacturers have failed to create „real market possible“ because of unidentified brand names.
Research among customers has revealed strong interest in a „exceptional, higher excellent merchandise“, thus there’s a clear demand for a significant new to expand the market and create incremental revenue for both manufacturers and retailers.
Du musst angemeldet sein, um auf dieses Thema antworten zu können.